La Bella B1046 The bender vintage nickelwound

La Bella is proud to re-introduce one of the best-selling electric guitar sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, La Bella recognizes the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of Rock ‘n’ Roll music

La Bella manufactured “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20th Anniversary Issue, “The 20 Who Mattered,” featuring players and companies that shaped Rock ‘n’ Roll.

La Bella has reached deep into their archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, La Bella has resurrected the exact formulation of nickel used in the original “Bender” guitar string. The result is the most authentic vintage electric guitar string on the market.

“La Bella has a rich history in the commercialization of many different types of guitar strings,” says Richard Cocco, Jr., President of E. & O. Mari, Inc. / La Bella. “Researching my grandfather’s construction manuals from the 1960s with my children and figuring out how we could bring back to life such a relevant product was definitely the highlight of the entire process. We’re very excited to invite guitar players to come discover ‘The Original Vintage’ with The Bender strings.”